Retailers
The most powerful link between the human sense of smell and consumer behavior can now be harnessed to create an environment where customers spend more and return more often.
The most powerful link between the human sense of smell and consumer behavior can now be harnessed to create an environment where customers spend more and return more often.
What we smell reflects our emotions by 75 percent — scent is the most emotionally powerful of all the senses.
The only sense directly hard-wired to the limbic system — which governs memory and emotion — is smell.
Multi-sensory marketing builds stronger emotional associations with brands, directly translating to higher prices consumers are willing to pay.